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Hybrid Letting Solutions in London
Short Lets | Long Lets | Holiday Lets | Corporate Lets
The traditional model of long-term renting in London is evolving.
Legislation such as the Renters’ Rights Act is designed to offer tenants greater security of tenure. However, it does little to support landlords who need flexibility, whether they are preparing a property for sale, testing the market, or seeking to maximise income during periods when their property might otherwise sit vacant.
As a result, many landlords are now exploring hybrid letting strategies, combining long-term tenancies with short-term rentals to achieve both flexibility and stronger returns.
Short-term lettings often sit outside the scope of long-term tenancy legislation, making them an attractive option for landlords seeking a short-term solution or a more dynamic letting strategy.
Short-Term Rentals with Hurford Salvi Carr
Hurford Salvi Carr’s dedicated short-let division, City Living, has specialised in short-term lettings in London since 2015.
We currently operate across seven central London locations, managing more than 3,000 bookings per year. Our guests range from holiday visitors and corporate travellers to professionals relocating to London and insurance-funded temporary accommodation.
By combining these demand sources, we achieve an average occupancy rate of approximately 85% for our landlords.
Importantly, bookings are typically paid in advance, meaning rents are received on time and in full before each stay begins.
A Fully Managed Service
City Living offers a comprehensive management service designed to make short-term letting straightforward for landlords.
Our team manages the entire process, including:
- Preparing and setting up the apartment
- Marketing and booking management
- Guest communication and check-ins
- Key handover arrangements
- Housekeeping and maintenance
- Ongoing operational management
The result is a fully managed service that minimises landlord involvement while delivering a high-quality experience for guests.
Income Potential and Costs
Once a property listing is established and benefiting from a consistent pipeline of bookings, landlords can often achieve up to twice the gross income they might expect from a traditional long-term tenancy.
While operational costs are higher than with standard lettings, many landlords still achieve typical annual gross profit margins of around 25%.
For owners seeking flexibility, higher returns, or a temporary letting strategy, short-term rentals can provide a compelling alternative.
About City Living
City Living is the specialist short-let division of Hurford Salvi Carr, offering professionally managed apartments across central London.
To learn more, visit:
city-living.london
For further information contact
Angela Kelly
Director
020 7014 0013
[email protected]
